London

London

By popular demand, a repeat performance has just been added..

Round 1 - SOLD OUT
May 9th, 2017
Registration 8.30 - 9am
End time 12.30pm

Round 2 - TICKETS NOW AVAILABLE
May 9th, 2017
Registration 1.00 - 1.30pm
End time - 5.30pm

Curzon Cinema, 99 Shaftesbury Ave, Soho, W1D 5DY

For the 2017 instalment of our Now Next Why event, Contagious has identified three major challenges facing the marketing industry. On stage, we’ll explore proactive ways in which brands can react to people’s attitudes towards trust being radically changed by technology. In a world that is increasingly connected yet ever more divided, we’ll examine the urgent need for brands to keep in step with people’s values and ensure they matter in culture. Looking to the future, we’ll also confront the reality of sentient machines competing with humans to create content that resonates with consumers. And as an added bonus, we will deliver to you a snapshot of Post-Social Media.
www.contagious.com

Themes

Tackling Trust

Fake news, unreliable polls, over-hyped metrics – It’s almost impossible to know who (or what) to believe these days. For our annual Genius Survey, Contagious asked a cross-section of global industry leaders what the most important challenge of 2017 is, and the answer came back loud and clear – trust. This session will explore how technology is radically changing our attitudes towards trust; it’ll explain why businesses need to consider these implications now more than ever; and it’ll offer practical advice for how marketing can boost brand performance by helping to build trust, both within and outside an organisation.

Catching Up With Culture

Are brands losing touch with culture? In a world that moves faster, is more connected and yet more divided, staying relevant to people’s changing interests, values and aspirations is harder than ever before. Sidestepping jargon, this session will provide practical, strategic insight into how brands can rethink and rewire themselves to matter more in culture today.

Computational Creativity

Creativity may be intrinsically linked to effectiveness and possibly one of the last competitive advantages that a brand can wield, but what happens when computational creativity allows machines to generate creative marketing at the same level as a human? The answer isn’t the death of an industry, but a vital need to understand and work with computational creativity from the outset.

Post-Social Media

Gone are the days when a hashtag was the be-all and end-all of any social strategy. Now, marketers must contend with unmeasurable content on dark social and platforms that have no ability or, at best, no intention of letting brands link out to external sites. As networks become a lot less ‘social’ and a lot more ‘media’, this session explores the challenges, opportunities and urgent actions for brands in a post-social world.

Speakers

Alex Jenkins
Alex Jenkins Editor, Contagious
Patrick Jeffrey
Patrick Jeffrey Head of Trends, Contagious
Georgia Malden
Georgia Malden Senior Strategist, Contagious
Kristina Dimitrova
Kristina Dimitrova Researcher / Writer, Contagious
Mattias Ronge
Mattias Ronge CSO, Edelman Deportivo London
Anders Hallén
Anders Hallén CIO, Edelman Deportivo London
Mathias Wikström
Mathias Wikström CEO, RBK Com / The Bank of Aland

Agenda

Round 1 - 8:30am / Round 2 - 1.00pm REGISTRATION
Round 1 - 9:15am / Round 2 - 1.30pm WELCOME

Paul Kemp-Roberston, Co-Founder - Contagious

Round 1 - 9:30am / Round 2 - 1.45pm TACKLING TRUST

Patrick Jeffrey, Head of Trends - Contagious

Round 1 - 9.55am / Round 2 - 2.10pm BRIDGING THE DISCONNECT BETWEEN CAUSE AND EFFECT

Mathias Wikström - CEO, RBK Com / The Bank of Aland

Round 1 - 10.20am / Round 2 - 2.35pm CATCHING UP WITH CULTURE

Georgia Malden - Senior Strategist, Contagious

Round 1 - 10.45am / Round 2 - 3.00pm BREAK
Round 1 - 11:15am / Round 2 - 3.30pm CULTURE FIRST, CLIENTS SECOND

Mattias Ronge - CSO - Edelman Deportivo London
Anders Hallén, CIO - Edelman Deportivo London

Round 1 - 11:40am / Round 2 - 3.55pm POST-SOCIAL MEDIA

Kristina Dimitrova - Researcher/Writer, Contagious

Round 1 - 11:50 / Round 2 - 4.05pm COMPUTATIONAL CREATIVITY

Alex Jenkins - Editor, Contagious

Round 1 - 12:15am - Round 2 - 4.30pm WRAP

Paul Kemp-Roberston, Co-Founder - Contagious

Who Attends

Tickets

AFTERNOON SHOWING - TICKETS NOW AVAILABLE
We’re not usually ones to show off, but tickets for our morning event completely sold out with 4 weeks to go!
This leaves us in the rather fortuitous position of needing to run a second version of Now Next Why in the afternoon, to satisfy the additional demand.

To purchase tickets directly, please contact Kara Dougall, Head of Events, kara@contagious.com.